Quantify.
Down-to-earth bookkeeping to stay in touch with what is going on in your business.
Schedule a free consultation friendly meeting
At Quantify, we take the guesswork out of your business finances. We make bookkeeping simple, handle the tasks you don’t want to, and help you quantify what matters most—profits, pricing, and growth. By turning your numbers into clear, actionable insights, we empower you to make confident, informed decisions. Small businesses are the heart of our communities, and we’re here to help yours thrive.
Who We Are
-
Ben Anderson
Co-Founder // Data Specialist
With a degree in mathematics and experience as a Data Analyst for companies ranging across a variety of industries including healthcare, food distribution and mortgage solutions, Ben thrives at the intersection of numbers and narrative — spotting patterns, solving problems, and uncovering the story behind the spreadsheets. Whether he's balancing the books, analyzing trends, or building financial clarity for clients, Ben brings a calm, strategic eye to every detail to help business owners feel confident in their numbers — making data not just understandable, but genuinely useful.
-
David Martin
Co-Founder // Financial Specialist
David is a small business owner who knows firsthand what it’s like to wear a dozen hats before lunch. He’s spent the last six years growing a neighborhood dry cleaner in Kansas City, after years of freelancing in design and marketing and running operations for a scrappy nonprofit. With a degree in Business Administration and a deep love for the intersection of creativity and business, David brings practical experience, fresh ideas, and a whole lot of empathy to the table. At Quantify, he’s here to help fellow business owners make sense of their numbers—and maybe even enjoy the process.
-
Joel Friedrich
Co-Founder // Business Specialist
As the founder of a multi-location coffee company, Joel spent over a decade leading strategic growth and constantly finding creative ways to do more with less. Largely self-taught, he took a fail-forward approach to business, leadership, and software; learning by doing and never being afraid to build from scratch. Operating on a shoestring budget taught him to turn constraints into opportunities, using out-of-the-box thinking to solve real business problems. At Quantify, Joel helps entrepreneurs connect the dots between operations, evolving technology, and sustainable growth; with practical tools and zero fluff.